Discover Your

Phoenix Change Type

Rebuild Life on Your Terms

TAKE THE QUIZ
TAKE THE QUIZ

For women 50+ whose lives have been blown apart by a crisis who have…

Felt obligated and alone from having navigated a complex maze
with no roadmap and want to feel confident making
the right choice at the right time.

Lost connection with yourself from constantly prioritizing
everyone else’s needs and yearn to shift into
a stronger relationship with yourself.

Been trapped in a mental loop, trying tools that used to work only to find yourself right back at square one and long to understand the stages of reinvention and rise from the ashes
into a new identity that truly feeds you.

LEARN YOUR ARCHETYPE
LEARN YOUR ARCHETYPE

Every woman in midlife has that pivotal life-shifting moment and the potential to rise up and reinvent herself out of it.

I call this your Phoenix Change.

If everyone understood their Phoenix Change type, the world would be full of wise women rising up instead of burning up, burning out or
just seeming to fade away.

TAKE THE QUIZ
TAKE THE QUIZ

  • "I had no hesitation. My biggest aha moment was realizing that I was actually ready, that I finally had enough space to start my business. Rose helping me process and heal my grief played a big role in getting there. Working with her was grounding, healing, and uplifting."

    Mary Kay Herrmann

  • "Through working with Rose, I've unlocked the full potential of my divine feminine in midlife. Her support has empowered me through the ups and downs of parental caregiving while stepping into my '3rd act' to manifest an amazing partner and mission."

    Gina Alicea

  • "Rose has been a key resource for holding me through my parental caregiving journey as I shift from letting go of what life looks like back home to building a new one closer to my mom and stepdad that feeds my heart and soul...animals included!"

    Donna Ruby

  • "Working with Rose has reawakened the Avalon magic within me. With her guidance, I’ve been able to walk through the caregiver reinvention process around significant family relationships and emerge into a thriving new life I once only dreamed of."

    Sarah-Jayne Garner

  • "My ongoing work with Rose has been a transformative experience for me. It's helped me navigate the challenges of reinventing life after early retirement and discover and shape a new passion and purpose that holds true to my heart when it comes to both work and family."

    Sandra Weidman

  • "Working with Rose has been a magical heart-centered journey as I identify my midlife divine right work vision. Her insights and guidance have helped me tap into the mystical energy within me plus my land and beloved animals to manifest my 'forever dream'."

    Robyn Youngjohn

The Midlife Thriving Phoenix System

  • Thriving Phoenix Circle

    MONTHLY MEMBERSHIP

    The Thriving Phoenix Circle is a sacred space for women in a season of becoming — the tender in-between where you know you can’t go back, but you’re still asking, “Okay… so what do I do now?” This circle is for the woman who is ready to rise gently, trust her next right step, and stop doing it all alone.

    Inside, we honor the nervous system, the quiet rebuild, and the courage it takes to choose yourself one small, honest step at a time.

    If you’re ready for support, reflection, and a community that understands the ashes and the rising, join the waitlist and be the first to know when doors open.

    JOIN THE WAITLIST

  • Thriving Phoenix Reinvention Mapping

    4 WEEKLY DEEP DIVE

    For women overwhelmed by crisis, grief, or sudden life upheaval—take back your life with your personalized Reinvention Roadmap. You've held it all together through loss, caregiving, or total burndown, but now you're standing at the edge of your fiercest becoming.

    We honor what's lost, then map your clear, compassionate path forward—gently dissolving survival mode into crystal clarity, soul-deep trust, and unstoppable momentum that reflects the powerful woman emerging now. One intentional step transforms ashes into authority. Your next chapter demands you. 💥

    BOOK A REINVENTION CALL

  • Thriving Phoenix Rebirth Immersion

    2-DAY VIP RETREAT

    For women ready to shed crisis weight and claim unshakable confidence, magnetic purpose, and a fiercely designed future. No permission needed. No dimmed fire. Emerge reborn, radiant, unstoppable.

    Feel it in your bones: Dissolve limiting beliefs, reignite heart-racing passions, own vivid clarity, ignite unshakeable belief, claim soul-deep fulfillment, rise a sister who gets you.

    Your personal phoenix rebirth—from ashes to power, purpose, profound freedom. Ready to burn brighter? Secure your call below. 💥✨

    BOOK A REINVENTION CALL

  • Thriving Phoenix Mastery Sessions

    PRIVATE COACHING

    Customized one on one sessions tailored real-time to your soul's deepest need. No generic fixes. Intuitive tools meet you raw, resilient, ready: untangle grief, map right steps, soothe your nervous system, ignite clarity.

    Your dormant power awakens with a fire-walked guide. Emerge masterful, magnetic, whole—rewiring your story with fierce compassion, unstoppable momentum.

    Power women rise now. Schedule your call below. 💥✨

    BOOK A REINVENTION CALL

  • Thriving Phoenix Brand Blow-out

    MONTHLY MARKETING

    Stop DIY chaos. For power women ready to rise above scattered branding — brand standards, emails, visuals, video, social posts, flyers, ebooks — and build authority and alignment every single month. Command client attention with consistent, trust-building presence that grows with you.

    Ongoing monthly transformation from hidden potential to undeniable brand power. Your visuals evolve, messaging sharpens, systems streamline—delivering the professional edge power buyers crave. This isn't one-off design; it's your thriving phoenix continually rising, month after month, as magnetic as your vision.

    BOOK A REINVENTION CALL

Hi there

I’m

Rose

You may not realize it, but we all have a Phoenix change in midlife. That’s that moment when life as you knew it burns down—sometimes overnight—and you then have to make a powerful choice of what the rest of your life is going to look like.

Life as I knew it fell out when my husband unexpectedly landed in the ICU with a brain injury. We were out of the country, in Montreal, where most medical professionals spoke québécois (Canadian French), while I spoke only a decent French menu!

I found myself thrust into the deep end of crisis navigating two healthcare systems, complicated medical translations, and my family’s immediate needs.

The revelation hit me…I instantaneously was no longer who I used to be. My “phoenix change” moment had arrived – when my life as I knew it burned down, yet I made the powerful choice to rebuild myself from out of the ashes. Initially, I had to hit pause on my marketing & branding career just to focus on caregiving — it was clear the path to rising anew was going to be a challenging one.

With the willingness to receive help of all sorts from a lot of amazing people, I began my rebuilding journey. As the healing months went on, I became inspired to share all that I learned with others facing the same intense burndown.

Now, I draw on my decades of expertise in the art and science of identity reinvention to help us women step beyond Life’s earth-shattering moments. Once you manage the immediate crisis, it’s then time to rise from the ashes as a Phoenix who reinvents herself – stepping into your new identity with clarity, love, power and devotion.